SOLDx3 Real Estate School · AI in Real Estate

Real Estate Marketing Prompt Builder

Your brand

Everything you build will be branded to you and your brokerage. Nothing here about the school ever appears in your marketing.

Click or drop a PNG, JPG, or SVG. A PNG with a transparent background works best.
The logo's size sets the type rule: no text in your marketing will be taller than your logo.
Headlines, header bars, buttons.
Highlights, price, calls to action.
Accent ideas that pair with your primary color. Click to use one.
Alabama requires the brokerage name on advertising.
Alabama requires the brokerage name on ads, not the number, but many agents include it.

How your brand will look

Your Name
Title · Brokerage
PhoneEmailWebsite
Saved automatically.

What are you marketing?

Pick a path. You can switch anytime; both sides keep what you enter.

The listing

Save as many listings as you like and switch between them.

Alabama requires it, and every piece will carry "Listing courtesy of [agent], [company]."
Guides imagery, texture, and mood. Your brand colors still control the palette.
The more specific, the better the writing. Describe the property, not the buyer. Flagged words show below as you type.
You will not upload photos here. The AI will ask you for them one at a time, in this order, after it drafts the piece.
Altered photos must be labeled. The AI will add the disclosure wherever those photos appear.
Fair housing reminder. Every prompt tells the AI to describe the property, not the people who might live there. Avoid words like "perfect for families," "safe neighborhood," "walking distance to churches," or anything that hints at a protected class. Review what the AI writes before you publish it. You are responsible for the final piece.

Me and my business

Market yourself without a listing. Say what you want the piece to get across and describe the picture you have in mind; the prompt asks the AI to write the piece and create the image.

Guides imagery, texture, and mood. Your brand colors still control the palette.
One idea per piece works best. Flagged words show below as you type.
Include the source. The AI is told to use only these numbers and never add its own.
Describe places, things, light, and mood. Leave out words and people; the AI puts your logo and text on top, and fair housing rules apply to pictures too.
Checked: the AI must show a genuinely varied mix of people and never a single household type, age, or look. Unchecked: places and things only.
Fair housing reminder. Images are advertising too. Pictures that show only one kind of family, age group, or look can signal who is welcome. Describe places and lifestyle, and review every image before you post it. You are responsible for the final piece.

Build a prompt

Pick the piece you need. The prompt below pulls in your brand and the selected listing. Copy it and paste it into ChatGPT, Claude, Gemini, or any AI tool.

Start here

Your prompt

Copy and open:
Pick a marketing piece above.
Why this prompt is built the way it is
  1. Who this is for sets the role and forbids crediting anyone but you. AI defaults to generic; this pins it to your brand.
  2. Brand rules give exact colors, the logo-height type rule, and required advertising elements, so the AI never has to guess and you never have to fix fonts and colors afterward.
  3. Fair housing is stated as a rule and, if your notes contain flagged words, the AI is told which ones to leave out. Rules beat hoping.
  4. The property is facts only, and the AI is told to leave [VERIFY] placeholders rather than invent. This is the single biggest protection against a made-up square footage in print.
  5. What I need describes the finished piece precisely: length, structure, format, and what to return. Vague asks get vague results.
  6. Design style tells the AI what mood and imagery to reach for, while pinning the palette to your two colors so a "farm life" piece still looks like your brand.
  7. Images (business marketing) describes each picture you asked for, bans words baked into the picture, applies fair housing to imagery, and gives a fallback if the AI tool cannot make pictures.
  8. Before you answer makes the AI re-read the rules and ask one question if something is missing, instead of guessing.

Tip: after the AI responds, ask follow-ups in the same chat ("make the headline shorter", "give me three more caption options"). Your brand rules carry forward.